I’m a freelance Marketer and Copywriter for B2B companies specializing in Websites and Emails that build Credibility, Trust, and Expertise and improve product sales.
Website content and Email campaigns are two of the most important parts of a B2B company’s marketing tools.
Your Website home page is the most tireless marketing tool you have. It’s always available 24 hours a day every day of the year.
For most visitors to your Website, it’s the first look at your company and must show that you are credible and trustworthy. It can turn visitors into prospects or turn them away never to return.
Emails are probably the second most important tool you have. They build on your credibility and trustworthiness while showing you as the expert and solution they need.
It took me several years as a copywriter to understand this and change to being a specialist in Websites and Emails.
With this as my focus, I’ve studied many courses on writing Websites and Emails to improve the way I write them.
I follow the experts in these areas, subscribe to their newsletters and, take many of the new courses they offer.
For Website Content that builds:
- Credibility,
- Trust,
- Expertise,
- And turns visitors into prospects